Monthly Archives: January 2014

Scaling new technologies for low income users

In developing countries, there is growing interest in adapting new technologies to allow them to reach low income groups. Such strategies can help firms to expand to wider markets and at the same time, bring appropriate and affordable technology to the poor.

However, there is a record of firms struggling to grow beyond pilots to achieve scale. A recent publication [1] of mine (with Richard Heeks) has looked to provide a deeper analysis of how firms can go about reaching low income groups, focusing on the mobile phone sector in Kenya.

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